Traffic figures for 2014 show that for the first time low cost airlines as a group in Europe carried more passengers on European and domestic routes than the airlines that are members of the Association of European Airlines by a margin of 51% to 49% (Airline Business April 2015).
This seems to be an unstoppable trend - the victory of simplicity over complexity, shorter vs longer travel time, on-time vs disruptive passenger experience.
Isn't it time to change the name of airline business models so that the confusing ‘traditional’, ‘network, legacy’, ‘low-cost’, ‘low-fare’ and so-on named models are replaced by 'complex', 'simple' and 'inbetweeners'. And, use colour codes to refine grades of complexity, disruptiveness, and time-waste associated with each airport and airline. Apart from benefiting the passengers this could shake-up even the most complex airlines and airports to shift their course towards simplicity, even by smallest initial steps. Then there will be no worries about the future of air travel.